Lauren Guss
Executive Vice President at Superfly
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HBO’s House of the Dragon campaign raised questions with enormous banners hung from iconic landmarks – were they real or fake? The truth depends on which landmark... Exploring the world of CGI, brands like HBO are adopting what our ECD Inessah Selditz calls “Digital Head Snaps.” Following in the footsteps of Netflix Griselda and Coach’s oversized mobile handbags, this CGI content trend is an interesting move to extend experiential campaigns across digital platforms. Definitely sparks intrigue as you scroll by and wondering... wait was that real? At Superfly, we're delving into how this approach benefits our brand partners and exploring unique was to integrate new content into our work. What are your thoughts? Smart way to reach more fans or slippery slope of misleading marketing?
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Lauren Guss
Executive Vice President at Superfly
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Celebrating a decade at Superfly today! It has been fun to think back to all the events, holiday parties, cross-country flights, late nights, belly laughs, career growth, personal growth and most importantly the friendships that I've made in these ten years. 18 year old me at my first Bonnaroo, would be very proud of current me. Thanks Superfly!
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Lauren Guss
Executive Vice President at Superfly
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Had an incredible time at ChiefX in Atlanta on Monday. I met so many amazing women and got to hear Marisa G. Franco & Arlan Hamilton speak - wow!! It is awesome to see the conference experience that the team at Superfly helped design, continue to regional markets throughout the year. Bonus: I got to see Ben Dearinger, Tennille M. Robinson and Carolyn Childers - Congrats on an amazing event!
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Lauren Guss
Executive Vice President at Superfly
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Still in awe of what we produced for Netflix earlier this month! Thank you Nico Martinez Lindsey Carpenter and Abbey Londer for being incredible partners on Outside Joke!
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Lauren Guss
Executive Vice President at Superfly
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Very few companies and leaders would do the same. So inspiring to watch the Bobbie brand set a new standard!
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Lauren Guss
Executive Vice President at Superfly
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In Spring of 2022, almost 3 years into my membership at Chief, I woke up thinking..'why don't they have a national conference?' Listening to my gut instinct, I immediately reached out to Cara (Bubes) Stahl to pitch the idea. And of course, her Lindsay Kaplan and Carolyn Childers were already in deep discussions and writing the RFP. Fast Forward to 1.5 years later, lots of twists and turns, we did it. ChiefX - the first ever members Conference for Chief and it was everything we imagined and more. Congratulations ladies! And to all the members who attended in person, virtually and at upcoming local events - Thank You for making this community so special.
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Lauren Guss
Executive Vice President at Superfly
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So proud and honored to have lead our Superfly partnership with Chief over the past year to bring the inaugural members conference to life! As a member myself this as truly been a labor of love!
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Lauren Guss
Executive Vice President at Superfly
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THIS > "We may have shattered that glass ceiling but we are still trying to work and parent while tiptoeing among the shards." Great article from Chief. Even those that are fortunate enough to afford the 'second mortgage' that is childcare, often can't even secure a spot when they need it. It is hard enough balancing work and parenting even with proper childcare!
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Lauren Guss
Executive Vice President at Superfly
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So proud to be a member since 2019 AND a partner to Chief to help grow this incredible brand through live experience. Congrats Lindsay Kaplan and Carolyn Childers on making Time's Most Influential Companies! https://lnkd.in/gEkjrCbV
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Lauren Guss
Executive Vice President at Superfly
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Proud of our team at Superfly and our partners Away for creating such a unique and innovative experience - blending a beautiful IRL experience with AI technology. Cheers to dreaming up your next destination! #ai #experience
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