ADWEEK on LinkedIn: Netflix Will Wean Itself Off Microsoft's Adtech By 2025 (2024)

There's been a lot of discussion around the future CMO role. In the last 12 months, we've heard about brands cutting the position, (UPS, Etsy) and brands reinstating it, (Unilever, Gap).Today, Robert Klara, Jason Notte and Rebecca Stewart explore the changing nature of the CMO remit forADWEEK's May cover story.No longer confined to managing a brand and its messaging, we found the post’s responsibilities now include a host of disciplines.Some CMOs have even mastered new corporate responsibilities well enough to step up to the CEO’s office.Today’s multi-skilled marketers are also taking board seats at other companies—experiences that can help them evolve further as CMOs. Don't take our word for it though, read the conversations with Everette Taylor, CEO at Kickstarter, Stephanie McCarty, CMO at Taylor Morrison, and Carrie Palin, CMO at Cisco,to uncover the many lives of today's CMO 👉 https://adweek.it/4an63WB

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Edible, the company formerly known as Edible Arrangements, has named Crossmedia its performance media agency of record.

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The world’s most popular search engine is getting the facts wrong. Google’s decision to make its AI-generated search results, AI Overview, the default experience in the U.S. was met with swift criticism after people’s search queries have been plagued with errors, concerning advice and misinformation.In one example, when searching “what is in Google’s AI dataset,” Google’s AI summary said its AI model was trained on child sexual abuse material.

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🚴 Peloton Interactive has revolutionized the way we approach fitness, offering the flexibility to work out at home on their iconic stationary bike or stay active on the go with their versatile app. But what truly sets Peloton apart is the personal touch their instructors bring to every class.One of them is Kendall Toole, who gladly agreed to join host Colin Daniels, M.A. and share her inspiring fitness journey and her mission to empower and uplift others, both on and off the bike. https://adweek.it/3KfJ8lr Tune into the latest episode of Young Influentials and learn more.▶️ Spotify: https://adweek.it/3VdaX3Y.▶️ Apple Podcasts: https://adweek.it/3wZVlHM. Created with Acast

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Pickle!!! Ketchup!!

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Jeff Smith spent years consulting CMOs on data marketing. Now he's a CMO at one of the biggest data marketing firms. “I can say that I am old enough to have seen what marketing and advertising looked like before the whole digital revolution took hold, and really been a part of that journey since it did,” Smith told ADWEEK. “The common thread? It’s always been focused on servicing the CMO and helping marketers better wield data.”

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Athletic Brewing Co. has overtaken beverage behemoths Budweiser and Heineken as the top-selling non-alcoholic brew. ADWEEK's Terry Stanley sat down with the brand's CMO, Andrew Katz, to discuss the launch of its most significant marketing campaign to date for the key summer selling season."The challenge for most brands is that they don’t really have a brand—they’re dabblers. They can’t raise capital, they can’t get distribution. Ultimately what happens is a shakeout. The winners will continue to win, and the fly-by-night competitors will be gone. Athletic has a tremendous head start—of the top 15 brands, we’re the only one in the category that only produces non-alcoholic beer," he said.

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Supercharge your media strategy with insights from the experts at Mediaweek. Explore the challenges and opportunities creating new rules for success in the media landscape, from social platforms to audio to tv and more, and gain unmatched insights on harnessing the future of media. https://adweek.it/4bRtMPP

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